If you’re one of the hundreds of thousands of people who follow Bergdorf Goodman on social, then you’ve seen Cannon Hodge’s work (if not, you should follow their amazing Tumblr right now!). Cannon is the voice of the iconic luxury brand on social. Wantering caught up with Cannon in Austin, Texas, to learn what makes her tick and what it’s like to have the best job in the world.
Where did your personal style come from?
I’m a Texas girl. I grew up on a farm outside of Fort Worth. For me, my youth wasn’t so much about style as it was about horses. Growing up, my heroes were women like Annie Oakley. My influences still reach back to the Wild West and the women who dominated at that time. Right now, I’m wearing a pair of cut-off Wranglers from that era.
When it comes to accessorizing, so many people are saying Iris Apfel is such an influencer, and I think its interesting to see how a woman in her 80s is having such an influence on the young fashion world.
How did your style change when you moved to New York?
Nobody knows how to layer better than New Yorkers. It’s almost an art. I remember when I first moved to New York, I was fascinated by how well everyone around me could effortlessly pile these clothes on. I would try and it was a disaster.
Then I started to learn more and more about the fashion industry. I learned how Schiaparelli would design from the waist up, because her customers would be at dinners. Compare that to Miuccia Prada, who would design from the waist down to look great on the street. That’s why Prada has so many beautiful, long, skirts. Starting to understand the way that different designers think about personal style was really impactful for me.
Where does your fashion inspiration come from?
It really harkens back to the Wild West for me. Isabel Marant’s Fall Collection was everything for me: the Western dress shirts, the pumps with the cowboy boot influence. That collection epitomizes everything I love.
I do look at personal style blogs, but not as much as I’d like because I work so much. One of my best places for inspiration is seeing how Linda Fargo puts things together. This is a woman who travels all around the world and never has a hair out of place. She really thinks things through; she’ll wear red pants with a gorgeous black coat. It’s a simple look but it’s really impactful.
How has working at Bergdorf Goodman affected your sense of fashion?
Working at BG, we have a front-row seat to the best fashion in the world. From our collections on 5F, to things that are more of your staples, to T by Alexander Wang, to things that might be a little more California cool like A.L.C. I love a lot of the newer designers like Nonoo.
The best part about it all is that I get to be with these designers so often. I get to ask them questions and hear them talk about their collections. Before the store opens in the morning we very often have designers presenting their collections. When you hear Johnson Hartig of Libertine talking about how much his trips to India affected his collection, then you have that personal connection and you feel like you’re a part of the collection yourself.
I also learn a lot through associates in the store. Betty Halbreich dresses quite simply and understands the importance of finding pieces that last and pieces that fit. So often with younger generations, people will compulsively get something without thinking through how many ways they’ll able to wear it, what else does it go with in their closet, and what is its half-life. Betty really taught me to think of fashion more like an investment.
Your job involves working with some of the most democratic mediums in the world with one of the most exclusive brands in the world. How do you bridge that gap?
We understood how overwhelming Bergdorf is from the beginning. The store is a single location on Fifth Avenue. The first time I went into the store, after I interviewed for the job, I got lost. How do you make a store that overwhelming have a personality? How do you make a brand be able to have an audience that feels comfortable talking to it about anything. We answer questions that range from “Hey, I’m lost and can’t find these shoes” to “I’m going on a blind date and need something to wear”.
We produce content that is unique for each of the 14 platforms we have a presence on. What you see on Tumblr is different from what you see on Facebook or Twitter. We try and present everyone online the same level of customer service that we would give anyone walking into the store.
To shop Cannon’s Texas-girl-meets-New-York-City style check out www.wantering.com.