Street style is a fashion buzz word thrown around a lot these days. Originally, street style was about fashion on the streets, encompassing individuality, personality, and an escape from cookie cutter fashion. While the term may now be used sparingly to describe fashion in the masses, today’s trendsetter has done an incredible job at escaping cookie cutter and finding her personal style. Meet Rebecca Sundvall, an inspiring young woman from Stockholm, Sweden.
This stylish Swede dreams big, challenges herself every day and has incredible wanderlust that guides her travels around the world. A student of fashion who aspires to have a career in the business side of the industry, Rebecca began the blog portal trendeneur.com to try her hand at marketing emerging designer’s products through social media.
Connected to trendeneur is her personal blog, where Rebecca showcases her excellent eye for fashion with her unique and edgy sense of style. Colorful boyish accessories, unconventional prints and plenty of leather sprinkle her entertaining blog pages – we even find her pulling off green streaks in her blonde hair… impressive!
Tell us about yourself.
I have always had an incredible wanderlust. If I’m in a city for too long I instantly get bored. I think that part of me appeared when I left Stockholm, Sweden for a boarding school in England called Langley School. Suddenly I was surrounded by people I didn’t know and even if I was incredibly nervous, it was so refreshing to experience something completely new. When I got back to Stockholm it didn’t really suit me anymore so I went to another boarding school in the middle of the woods for three years.
After living in the middle of nowhere for so long I wanted to experience the complete opposite, so I decided to go to Shanghai for a year.
These are the experiences that have shaped me into the person I am today. I love travelling and meeting new people.
I started the blog portal trendeneur.com to learn more about marketing through social media. My blog is a way for me to challenge myself creatively. I never thought blogging would be difficult but there are so many things that stand behind every post. I love challenging myself in different projects and I guess that is the main factor why I started the blog.
You were born, raised and currently live in Stockholm. What’s the street style like?
I think it all depends on where in Stockholm you’re from but in general I would say people in Stockholm are pretty stylish. They are very aware of how they look here and that goes for both men and women. However, I would also say people here are true play-it-safers. Even if people always tend to dress well, it’s not often that you see people with style that blows your mind. Everything is very minimalistic.
Tell us about Shanghai. Did you experience culture shock?
In the beginning it was difficult to understand how different people can be in another country, but I believe it’s important to try to embrace the differences instead of fighting them.
When people come to China and complain how weird the locals are, it just makes me wonder what those people were doing there in the first place.When it comes to fashion, the people of Shanghai are so different compared to Swedish people. I think people in China express their identity through the way they dress in a different way. There are so many people that you need to put in a bit more effort to be unique. But I love it! I think it was so liberating to be in a country where people wore whatever they wanted.
What is your personal motto or mantra?
Life’s journey is not to arrive at the grave safely in a well-preserved body, but rather to skid in sideways, totally worn out, shouting “holy…what a ride!”
Who are your style icons?
I don’t have any style icons but of course there are people that inspire me! I read tons of blogs such as Atlantic-Pacific, Gary Pepper, StyleScrapbook and The Blonde Salad. I like simple but edgy style that looks really effortless — which definitely puts Cara Delevingne on top of the list.
What is the coolest fashion experience you’ve ever had?
I think that must have been when I was fourteen and went to Italy with my family. We went into a Prada store and my dad told me that I could pick out whatever I wanted to have. I ran around in there like an idiot and looked at everything until I found a bag I absolutely loved. It was my first Prada and I can remember the feeling I had when I was sitting with it on my lap afterwards. It’s not really a cool fashion experience but definitely the experience that have the most sentimental value for me.
What is your favorite Instagram pic?
My favorite picture from my instagram is this picture that my friend Felicia Linden took of me. She is an amazing photographer and studies photography in Paris!
What is favorite piece from our Wantering Tumblr right now?
I love this BCBG Maxazria Oversize Stone Necklace. It looks absolutely amazing and I would love to wear it to a simple t-shirt.
What are your dreams and goals for the future?
My dream has always been to study the business side of fashion, and I’m lucky that dream will come true after the summer. I dream about success but I would never compromise my own happiness. I want to work with something that I have passion for, something that I want to wake up in the morning for. I don’t want to be a slave of the ordinary. I want to work hard but ideally with something I have created myself.
If you could give one piece of advice to your 14 year-old self, what would it be?
I would tell myself to follow my heart and not to be afraid of what other people think. If people make fun of your ideas and dreams they are not the people to spend time with. Instead, surround yourself with positive people who support you no matter what, and make sure to support them back.
To check out who Wantering is, come by www.wantering.com.